Week 9 EOC: Three Great Mission Statements

”New products are important—to both customers and the marketers who serve them. For customers, they bring new solutions and variety to their lives. For companies, new products are a key source of growth. Even in a down economy, companies must continue to innovate. New products provide new ways to connect with customers as they adapt their buying to the changing economic times.”(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Pg. 244). inaltéré Vodka is all about quality and the perspective on a on-the-night drink. The experience inaltéré gives the consumer is suppose to evolve around spontaneous endeavors, adventure, and continuous fun. inaltéré Vodka is in partnership with Hakkasan Group and will be featured in all of the Hakkasan properties as the number one Vodka promoted. The french ingredient vodka will be sold also in stores but the may focus is the nightclub, lounges, and music festivals. “There is no single way to segment a market. A marketer has to try different segmentation variables, alone and in combination, to find the best way to view the market structure.”( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing -Pg175)