Objectives

Making our way into a business that has existed for many years and has plenty of similar products is a challenge. inaltéré Vodka is made to make a difference by the experience you receive while savouring the crisp taste. inaltéré has partnered up with Hakkasan Group which means inaltéré vodka will be the featured drink at all of Hakkasans day and night clubs. “The company needs to turn its mission into detailed supporting objectives for each level of management. Each manager should have objectives and be responsible for reaching them.”(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Pg. 40)