Product

inaltéré vodka represents a spontaneous and expressive lifestyle. The french imported vodka brings a new intricate flavor that is like no other. From french honey, sugarcane, wheat, and rye to the sweet Honeycrisp apples from Minnesota, inaltéré is full of exciting flavors. The customer will know what to expect every time and will never be disappointed while choosing inaltéré as the drink of the nightlife scene. "Product is a key element in the overall market offering. Marketing-mix planning begins with building an offering that brings value to target customers.This offering becomes the basis upon which the company builds profitable customer relationships." (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 209.)