Promotion

inaltéré Vodka and Hakkasan Group has partnered up to create the ultimate experience. Hakkasan Group is a worldwide hospitality company with establishments across the United States, Europe, Middle East, and Asia. At the day and nightclubs, lounges, and private parties owned by Hakkasan, inaltéré Vodka will be featured as the prime vodka along with the several party cocktails available at the bar. inaltéré Vodka will also be featured as the number one vodka at all insomniac music festivals and events, expanding the name of the new, fresh, exciting drink. “Sales promotions are usually used together with advertising, personal selling, direct marketing, or other promotion mix tools. Consumer promotions must usually be advertised and can add excitement and pulling power to ads” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 432.)