The ultimate goal of inaltéré is to be in the hands of someone who enjoys the nightlife and party scene, always looking for a good time. inaltéré is for the optimistic wanting to do things outside of the box. “The most basic concept underlying marketing is that of human needs. Human needs are states of felt deprivation" (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pg. 6. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.
The logic behind inaltéré is to create an atmosphere of pure enjoyment and thrill, the want and need a consumer wants to endure while out on the town.
“Guided by the company’s mission statement and objectives, management now must plan its business portfolio—the collection of businesses and products that make up the company.”( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing- Page 42).
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