Target Market Strategy

“The company first gains a full understanding of the marketplace by researching customer needs and managing marketing information. It then designs a customer-driven marketing strategy based on the answers to two simple questions. The first question is “What consumers will we serve?” (market segmentation and targeting)”( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Pg. 30) The target market for inaltéré vodka is the consumer who is willing to experience moments and adventures they never experienced before. The excitement of something new and thrilling, such as the nightlife. Men and women in between the age of 21 and 30 who enjoys an exciting party, is open minded, and overall outgoing individuals. Depicting what demographic fits best with inaltéré vodka is a more effective way to please our customers, and create a product they relates to their lifestyle. “Some people think of marketing management as finding as many customers as possible and increasing demand. But marketing managers know that they cannot serve all customers in every way. By trying to serve all customers, they may not serve any customers well. Instead, the company wants to select only customers that it can serve well and profitably.”( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Pg.9)