SWOT analysis

“Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)” (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. pg.54.)
 Strengths, weaknesses, opportunties, and threats are things that accumilate overtime. inaltéré is a brand that represents internal factors as our strengths and weakesses which we will use as an advantage to boost promotion, marketing, and advertisement. As for external factors, opportunties and threats fall into that category. Although, external factors are inevitable it can sometimes have a huge impact on the brand itself. Having threats against the brand can alter the way we sell and market  inaltéré. “Managing the marketing function begins with a complete analysis of the company’s situation. The company should analyze its markets and marketing environment to find attractive opportunities and identify environmental threats” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 54). The goal is to start out strong and continue to stay on top of our game, and have a presence of success. Having a good, affirmative, or positive outlook is important when dealing with either internal or external factors. “The main section of the plan presents a detailed SWOT analysis of the current marketing situation as well as potential threats and opportunities. The plan next states major objectives for the brand and outlines the specifics of a marketing strategy for achieving them.”( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Pg. 55)