Week 3 EOC: My Demographics

Being a millennial and reading about all of the characteristics I relate to the title even more. Technology is something that I always had access to even as a baby. Growing up, I had access to computers, the TV, cell phones, and as I got older social media. A recent study found that 91 percent of millennials are on the web. "All generations are comfortable with technology, but this is the generation that's been formed by technology," says Yahoo! executive (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition, Pg. 73). 

There a pros and cons of being a millennial because nowadays conversation is becoming less frequent and there is an absence in conversing face to face but we are intellectually proficient in technology which comes in handy for jobs, school, and personal gain, "One thing that all of the millennials have in common is their utter fluency and comfort with digital technology. They don't just embrace technology, it's a way of life." (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition, Pg. 73) 

Being full force on the internet almost all day the millennials' become a target for marketers. Having the capability to advertise products, campaigns, and even automakers, companies messages are getting across because it is online and they know we, if not most will see it. Sharing capabilities are very relevant on social media outlets so if there is something an individual likes it is easy to share it so then everyone they associate with on their accounts can as well see the advertisement or post, which is what happens for President Obama presidential campaign. President Obama was marketed as a high-end consumer brand, " Young people want to be in control of their relationship with a brand. They want to customize and personalize." Before he was elected president, his campaign site allowed just that, with its use of tagging, discussion boards, photo uploads, and other interactive elements (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition, Pg. 73).