Week 2 EOC: Boston Consulting Group - Video Games

The video game industry was once simply known as the,"downturn-resistant", but now is showing significant market growth. Newzoo, game market research projects that the video game industry will boost sales, "9.4% year-over-year and worldwide revenues will reach $107 billion in 2017"(http://www.gamesindustry.biz/articles/2015-04-22-gaming-will-hit-usd91-5-billion-this-year-newzoo). Companies who specialize in producing and selling game consoles, such as Microsoft Corp.'s Xbox 360, Sony's Playstation and Nintendo Co.'s Wii, are making mass profit off of the consoles they sell, and even making mass market percentage growth with business partners such as, EA, Activison, treyarch, ubisoft, sledgehammer games, and nintendo. "In 2019, the traditional gaming market is expected to account for $65.91 billion, with digital distribution of traditional games making up almost 20 percent of that total." (http://www.gamesindustry.biz/articles/2015-06-03-global-gaming-market-to-hit-usd93-billion-by-2019-report) Not only are game console systems and the video games for those systems racking up heavy amount of revenue and market percentage, but PC and mobile games are also a big hit, "Newzoo expects that mobile games will generate $30.0 billion worldwide." (http://fortune.com/2015/01/15/mobile-console-game-revenues-2015/)