Week 9 EOC: Three Great Mission Statements

”New products are important—to both customers and the marketers who serve them. For customers, they bring new solutions and variety to their lives. For companies, new products are a key source of growth. Even in a down economy, companies must continue to innovate. New products provide new ways to connect with customers as they adapt their buying to the changing economic times.”(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Pg. 244). inaltéré Vodka is all about quality and the perspective on a on-the-night drink. The experience inaltéré gives the consumer is suppose to evolve around spontaneous endeavors, adventure, and continuous fun. inaltéré Vodka is in partnership with Hakkasan Group and will be featured in all of the Hakkasan properties as the number one Vodka promoted. The french ingredient vodka will be sold also in stores but the may focus is the nightclub, lounges, and music festivals. “There is no single way to segment a market. A marketer has to try different segmentation variables, alone and in combination, to find the best way to view the market structure.”( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing -Pg175)

Week 8 EOC: Creative Content

inaltéré Vodka will be presented with a crown to express its greatness, quality, and eminence. Featured in the advertisement image will be Hakkasan represented in the background to serve purpose of the partnership of both brands. Official banners and billboards will be created to express the experience inaltéré Vodka expects you to have; spontaneous, over-the-top, and continuous fun.

The featured banner and inaltéré Vodka party booth will be placed in all of the Hakkasans propertities, which will eliminate confusion of the new brand. They both will be straight-to-the-point, eye catching, and crowning. The booth will be a special V.I.P lounge that is offered to all V.I.P guest and can be requested for private parties. It features a personal bartender serving all inaltéré Vodka cocktails, lounge area, of course space to dance, and a customized photobooth with plenty of inaltéré Vodka filters to choose from.

Implementation Evaluation Control

TBC

Price

inaltéré will not only be featured in all of the Hakkasan properties but in the liquors stores around the United States, Canada, and Europe priced at $32.99. Price is subject to change if inaltéré is in high demand. Competition wise inaltéré is competing against Effen, Grey Goose, and Ciroc. “When setting prices, beyond the market and the economy, the company must consider a number of other factors in its external environment” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 284. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online).

Distribution

Distributing inaltéré Vodka exclusively at all Hakkasan properties and music festivals promotes the experience you have when drinking our alcohol. Making we market  inaltéré Vodka the right way gives us the chance to serve our alcoholic beverage properly and give the brand much more perspective. At all of the Hakkasan locations the bar will be stacked with a large amount of inaltéré Vodka and promoted for its eminence, served as a cocktail or on the rocks. “Companies can design their distribution channels to make products and services available to customers in different ways” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 313.

Promotion

inaltéré Vodka and Hakkasan Group has partnered up to create the ultimate experience. Hakkasan Group is a worldwide hospitality company with establishments across the United States, Europe, Middle East, and Asia. At the day and nightclubs, lounges, and private parties owned by Hakkasan, inaltéré Vodka will be featured as the prime vodka along with the several party cocktails available at the bar. inaltéré Vodka will also be featured as the number one vodka at all insomniac music festivals and events, expanding the name of the new, fresh, exciting drink. “Sales promotions are usually used together with advertising, personal selling, direct marketing, or other promotion mix tools. Consumer promotions must usually be advertised and can add excitement and pulling power to ads” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 432.) 

Product

inaltéré vodka represents a spontaneous and expressive lifestyle. The french imported vodka brings a new intricate flavor that is like no other. From french honey, sugarcane, wheat, and rye to the sweet Honeycrisp apples from Minnesota, inaltéré is full of exciting flavors. The customer will know what to expect every time and will never be disappointed while choosing inaltéré as the drink of the nightlife scene. "Product is a key element in the overall market offering. Marketing-mix planning begins with building an offering that brings value to target customers.This offering becomes the basis upon which the company builds profitable customer relationships." (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 209.)